Thank You for taking the time to look at our website. We love it that you give our markets so much support, we like you so much that we want to know more about you. This is why our website collects information about you: which pages you visited, how long you stayed, and which bits you found the most interesting. We promise that this is not for anything other than improving the way we communicate with you and we do this in order to make the farmers markets even better.
(b) you have an existing relationship with us. We respect your time and attention by controlling the frequency of our mailings.
This is the privacy notice of London Farmers’ Markets Limited (collectively
referred to as “LFM”, “the Company”, "we", "us" or
"our" in this privacy notice)
We respect your privacy and are determined to protect your
personal data. The purpose of this privacy notice is to inform you as to how we
look after your personal data when you visit our website (regardless of where
you visit it from). We’ll also tell you about your privacy rights and how the
data protection law protects you.
This privacy notice is provided in a layered format so you
can click through to the specific areas set out below.
1. WHO WE ARE AND IMPORTANT
2. THE PERSONAL
DATA WE COLLECT ABOUT YOU
3. HOW WE
COLLECT YOUR PERSONAL DATA
4. HOW WE USE
YOUR PERSONAL DATA
5. WHO WE SHARE YOUR
PERSONAL DATA WITH
7. DATA SECURITY
9. YOUR LEGAL
10. Changes to this notice and your duty to
inform us of changes
11. QUERIES, REQUESTS OR CONCERNS
1. WHO WE ARE AND IMPORTANT INFORMATION
What is the purpose
of this privacy notice?
This privacy notice aims to give you information on how we
collect and process your personal data through your use of this website,
including any data you may provide through this website when you: Sign up as a
Market Friend or take part in a competition.
This website is not intended for children and we do not
knowingly collect data relating to children.
You should read this privacy notice together with any other
privacy notice we may provide on specific occasions when we are collecting or
processing personal data about you so that you are fully aware of how and why
we are using your data. This privacy notice supplements the other notices and
is not intended to override them.
LFM is the controller and responsible for your
personal data. Our contact details are: 11 O'Donnell Court, Brunswick Centre, London,
England, WC1N 1NY [email protected]
outside of our control
This website may include links to third-party websites,
plug-ins and applications. Clicking on those links or enabling those
connections may allow third parties to collect or share data about you. We do
not control these third-party websites and are not responsible for their
When you leave our website, we encourage you to read the
privacy notice of every website you visit.
2. THE PERSONAL DATA WE COLLECT ABOUT YOU
Personal data, or personal information, means any
information about an individual from which that person can be identified. You
can find out more about personal data from the Information Commissioners Office.
We may collect, use, store and transfer different kinds of
personal data about you which we have grouped together follows
Identity Data includes first name/last name
Contact Data includes EMAIL ADDRESS
We MAY also
collect, use and share Aggregated Data such as statistical or demographic
data for any purpose. Aggregated Data may be derived from your personal data
but is not considered personal data in law as this data does not directly
or indirectly reveal your identity. For example, we may aggregate your Usage
Data to calculate the percentage of users accessing a specific website feature.
However, if we combine or connect Aggregated Data with your personal data so
that it can directly or indirectly identify you, we treat the combined data as
personal data which will be used in accordance with this privacy notice.
We do not collect any Special Categories of Personal
Data about you (this includes details about your race or ethnicity,
religious or philosophical beliefs, sex life, sexual orientation, political
opinions, trade union membership, information about your health and genetic and
biometric data). Nor do we collect any information about criminal convictions
If you fail to
provide personal data
Where we need to collect your personal data by law, or under
the terms of a contract we have with you and you fail to provide that data when
requested, we may not be able to perform the contract we have or are trying to
enter into with you (for example, to provide you with goods or services). In
this case, we may have to cancel a product or service you have with us but we
will notify you if this is the case at the time.
3. HOW WE COLLECT YOUR PERSONAL DATA
We use different methods to collect data from and about you
Directly. You may give us your Identity, Contact by filling in forms
or by corresponding with us by post, phone, email or otherwise. This includes
personal data you provide when you:
Create an account on our website
Subscribe to our service or publications
Request marketing to be sent to you
4. HOW WE USE YOUR PERSONAL DATA
We will only use your personal data when the law allows us
to. Most commonly, we will use your personal data in the following manner:
Legitimate Interest this means the
interest of our business in conducting and managing our business to enable us
to give you the best service/product and the most secure experience. We make
sure we consider and balance any potential impact on you (both positive and
negative) and your rights before we process your personal data for our
legitimate interests. We do not use your personal data for activities where our
interests are overridden by the impact on you (unless we have your consent or
are otherwise required or permitted to by law). You can obtain further
information about how we assess our legitimate interests against any potential
impact on you in respect of specific activities by emailing [email protected]
Comply with a legal or regulatory obligation this
means processing your personal data where it is necessary for compliance with a
legal or regulatory obligation that we are subject to.
Generally we do not
rely on consent as a legal basis for processing your personal data other than
in relation to sending third party direct marketing communications to you via
email or text message. You have the right to withdraw consent to marketing at
any time by contacting us. [email protected]
PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA
We have set out below, in a table format, a description of
all the ways we plan to use your personal data, with the legal bases we rely on
to do so.
Note that we may process your personal data for more than
one lawful ground depending on the specific purpose for which we are using your
data. Please contact us if you need details about the specific legal
ground we are relying on to process your personal data where more than one
ground has been set out in the table below.
We strive to provide you with choices regarding certain
personal data uses, particularly around marketing and advertising.
We have established the
following personal data control mechanisms:
Promotional offers from us
We may use your Identity, Contact, Technical, Usage and
Profile Data to form a view on what we think you may want or need, or what may
be of interest to you. This is how we decide which products, services and
offers may be relevant for you.
You will receive marketing communications from us if you
have requested information from us or purchased goods or services from us or if you provided us with your details when
you entered a competition or registered for a promotion and, in each
case, you have not opted out of receiving that marketing.
It is not currently our policy to share your data with any
third party outside LFM for marketing purposes. We will get your express opt-in
consent before we share your personal data with any such company.
You can ask us or third parties to stop sending you
marketing messages at by following the
opt-out links on any marketing message sent to you or by emailing [email protected]
You can set your browser to refuse all or some browser
cookies, or to alert you when websites set or access cookies. If you disable or
inaccessible or not function properly.
Change of purpose
We will only use your personal data for the purposes for
which we collected it, unless we reasonably consider that we need to use it for
another reason and that reason is compatible with the original purpose. If you
wish to get an explanation as to how the processing for the new purpose is
compatible with the original purpose, please contact [email protected]
If we need to use your personal data for an unrelated
purpose, we will notify you and we will explain the legal basis which allows us
to do so.
Please note that we may process your personal data without
your knowledge or consent, in compliance with the above rules, where this is
required or permitted by law.
5. WHO WE SHARE YOUR PERSONAL DATA WITH
We may have to share your personal data with the parties set
out below for the purposes set out in the table in paragraph 4 above.
Internal Third Parties employees managing
External Third Parties Service:
as processors based in EU and U.S who provide IT and system administration services.
Professional advisers acting as processors including lawyers, bankers and insurers based
in UK who provide BANKING Legal,
INSURANCE AND ACCOUNTING services.
HM Revenue & Customs, regulators and other
authorities acting as processoRS based
in the United Kingdom who require
reporting of processing activities in certain circumstances.
Third parties to whom we may choose to sell,
transfer, or merge parts of our business or our assets. Alternatively, we may
seek to acquire other businesses or merge with them. If a change happens to our
business, then the new owners may use your personal data in the same way as set
out in this privacy notice.
We require all third parties to respect the security of your
personal data and to treat it in accordance with the law. We do not allow our
third-party service providers to use your personal data for their own purposes
and only permit them to process your personal data for specified purposes and
in accordance with our instructions.
6. INTERNATIONAL TRANSFERS
We do transfer your
personal data outside the European Economic Area (EEA). We use third
party servers based in the U.S to store data.
so their processing of your personal data will involve a transfer of data
outside the EEA.
Whenever we transfer
your personal data out of the EEA, we ensure a similar degree of protection is
afforded to it by implementing safeguards:
Use reputable companies that have a documented
public security policy and that are GDPR aware / compliant. Our data center
provider is certified to the following compliance standards: HIPAA, PCI-DSS,
SOC 1 Type 2, SOC 2 Type 2, ISO 27001 and FISMA/NIST.
Use companies who guarantee not to share your
Use companies that encrypt data when it is
submitted. To protect data we encrypt information in transit by supporting TLS
1.0, 1.1 and 1.2. Data at rest is also encrypted using AES-256 encryption.
Only use secure servers that conform to
internationally recognised standards
us [email protected] if you want further information on the specific mechanism
used by us when transferring your personal data out of the EEA
We have put in place appropriate security measures to
prevent your personal data from being accidentally lost, used or accessed in an
unauthorised way, altered or disclosed. In addition, we limit access to your
personal data to those employees, agents, contractors and other third parties
who have a business need to know. They will only process your personal data on our
instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected
personal data breach and will notify you and any applicable regulator of a
breach where we are legally required to do so.
8. DATA RETENTION
We will only retain your personal data for as long as
necessary to fulfil the purposes we collected it for, including for the
purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal
data, we consider the amount, nature, and sensitivity of the personal data, the
potential risk of harm from unauthorised use or disclosure of your personal
data, the purposes for which we process your personal data and whether we can
achieve those purposes through other means, and the applicable legal
In some circumstances you can ask us to delete your data:
see Your legal rights below for further information.
In some circumstances we may anonymise your personal data
(so that it can no longer be associated with you) for research or statistical
purposes in which case we may use this information indefinitely without further
notice to you.
9. YOUR LEGAL RIGHTS
subject to an exemption under the data protection laws, you have the following
rights with respect to your personal data:
The right to
request a copy of the personal data which we hold about you;
The right to
request that we correct any personal data if it is found to be inaccurate or
out of date;
The right to
request your personal data is erased where it is no longer necessary to retain
The right to
withdraw your consent to the processing at any time, where consent was the
lawful basis for processing your data;
The right to
request that we provide you with your personal data and where possible, to
transmit that data directly to another data controller, (known as the right to
data portability), where applicable 9i.e. where our processing is based on
consent or is necessary for the performance of our contract with you or where
we process your data by automated means);
The right, where
there is a dispute in relation to the accuracy or processing of your personal
data, to request a restriction is placed on further processing;
The right to object to our processing of
personal data, where applicable i.e. where processing is based on our
legitimate interests (or in performance of a task in the public
interest/exercise of official authority); direct marketing or processing for
the purposes of scientific/historical research and statistics).
If you wish to exercise any of the rights set out above,
please contact Heather [email protected]
No fee required –
with some exceptions
You will not have to pay a fee to access your personal data
(or to exercise any of the other rights). However, we may charge a reasonable admin
fee if your request is clearly unfounded, repetitive or excessive.
Alternatively, we may refuse to comply with your request in these
What we may need
We may need to request specific information from you to help
us confirm your identity and ensure your right to access your personal data (or
to exercise any of your other rights). This is a security measure to ensure
that personal data is not disclosed to any person who has no right to receive
it. We may also contact you to ask you for further information in relation to
your request to speed up our response.
Time limit to
We try to respond to all legitimate requests within one
month. Occasionally it may take us longer than a month if your request is
particularly complex or you have made a number of requests. In this case, we
will notify you and keep you updated.
This version was last
updated on 25 may 2018 and historic versions can be obtained by contacting us.
Please keep us informed if your personal data changes during
your relationship with us. It is important that the personal data we hold about
you is accurate and current.
11. Queries, requests or concerns
To exercise all relevant rights, queries or complaints in
relation to this policy or any other data protection matter between you and us,
please in the first instance contact Heather Ursell [email protected] If this does not resolve your
complaint to your satisfaction, you have the right to lodge a complaint with
the Information Commissioners
Office on 03031231113 or via email https://ico.org.uk/global/contact-us/email/
or at the Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow,
Cheshire, SK9 5AF, England, UK.
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